An analysis of profile characteristics and their relationship with digital literacy among dairy farmers of Andhra Pradesh
Digital Literacy among Dairy Farmers
DOI:
https://doi.org/10.21921/jas.v13i01.15269Keywords:
Andhra Pradesh, Correlation, Dairy farmers, Digital extension servicesAbstract
India is predominantly agrarian, dependent on agriculture and allied sectors, where information is vital for productivity. Despite growing prominence of digital extension services (DES), their adoption remains uneven due to various socio-economic factors. This study examined how socio-economic factors influence dairy farmer’s use of DES to obtain relevant information. An ex-post facto research design was adopted with a sample of 320 dairy farmers across four districts of Andhra Pradesh. The findings revealed that majority of respondents were middle-aged, had moderate family education, low herd size and medium experience in dairying. Majority had marginal to small land holdings with medium level of annual income, extension contact, innovativeness and achievement motivation. Majority were highly risk oriented and had high orientation towards digitalization. All the variables had positive correlation with digital literacy of farmers, except age which was negatively correlated. Family size, occupation and experience in dairying had non-significant relationship with digital literacy.
References
Anuhya P, Kisku U, Khare N K and Ramakrishna M. 2022. A study on awareness, constraints and suggestions about Rythu Bharosa Kendra (RBK) services by the beneficiary farmers in Ananthapuram District of Andhra Pradesh. Multilogic in science 12(43): 74-76.
Bansal V and Joshi V. 2019. Socio-economic profile characteristics of farmers regarding use of ICT tools. International journal of current microbiology and applied sciences 8(7): 164-170.
Bharath C V S, Raghuprasad K, Shivalingaiah Y, Mounika B and Sampreetha H. 2025. Relationship between socio-economic profile and knowledge level of dairy farmers on ICT tools in Andhra Pradesh. Mysore Journal of Agricultural Sciences 59(1): 37-46.
Girish C E. 2024. Assessment of information delivery through mobile application in drought prone region of Karnataka: A livestock management perspective. (Doctoral dissertation, National Dairy Research Institute, Karnal, Haryana).
Gouroubera M W, Moumouni I M, Okry F and Idrissou L. 2024. A holistic approach to understanding ICT implementation challenges in rural advisory services: lessons from using farmer learning videos. The Journal of Agricultural Education and Extension 30(2): 213-232.
Mousami. 2014. Development of need based educational module on calf management for livestock owners. (Doctoral dissertation, Indian Veterinary Research Institute, Izatnagar, India).
Naik M R, Apparao C, Neelima T L, Teja R R, Singh T and Ramanjaneyulu A V. 2025. Digital agriculture and data-driven farming solutions for sustainable development. Indian Farming 75(12): 84-87.
Paliwal H, Singh A K, Kumar S, Singh P, Kumari J, Kumar G and Yadav J. 2025. Exploring socio-economic and communication variables shaping farmers’ response to ICT-based agro-advisory services. International Journal of Agriculture Extension and Social Development 8(12): 338–343.
Raksha I and Meera S N. 2017. Preferential Perception Towards Use of ICTs in Agricultural Extension System: A Study from Telengana. Indian Research Journal of Extension Education 17(4): 56-62.
Sandeep G P, Ganesamoorthi S and Raghuprasad K P. 2023. Comprehensive study on the profile characteristics analysis of farmers in Telangana. The Pharma Innovation Journal 12(8): 1569–1573.
Singh V. 2018. A study on the impact of Krishinet portal on farmers of Madhya Pradesh (Doctoral dissertation, GB Pant University of Agriculture and Technology, Pantnagar-263145, Uttarakhand).
Sirohi S, Chand P, Sharma D and Saxena R. 2019. Estimation of bovine equalizing units in India: A regional perspective. Indian Journal of Animal Sciences 89(9): 1009-1013.
Suresh K, Narmilan A, Kariapper R K, Nawaz S S and Suresh J. 2022. Farmers’ perception on precision farming technologies: A novel approach. Indian Journal of Agricultural Economics 77(2): 264-276.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Chinni Venkata Sai Bharath; B. S. Meena
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Publisher and Authors